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ANOTHER
NEW BUSINESS MODEL?
Music lawyer Charles Law takes a look at how to avoid problems
when dealing with recording and publishing rights
reproduced from MusicAlly Global Digital Briefing
Charles
Law
As
well as giving their writers a financial service, music publishers
offer creative help too. This is particularly the case where
publishers help develop new talent by giving a home to aspiring
recording artists before they sign a record deal. A publisher
can give artists a home and some initial funding to enable
them to dedicate time to advancing their careers. They often
also make available studio time for recording demos.
The problem facing artists (and publishers seeking a return
on their investment) is the decreasing number of record deals
being done and record labels to do them. Labels also try to
sign artists nearer the date when they can launch them.
One method of developing and bringing artists to the industry's
attention is the limited release of a single on a credible
"taste maker" label such as Fierce Panda, Rough
Trade or Animal Noise. Typically these deals are for one single
only with a maximum pressing of 10,000 units. There is normally
a limit of one year or less on the duration of selling rights
and there is no re-recording restriction so the artist can
record that title again under their full-term record deal
when they sign it.
Now an idea is emerging for music publishers to be more active
in their writer's recording careers. At least one major publisher
is considering opening an associate company to exploit recordings.
Certainly this is logical from the point of view of the recording
process. With modern recording techniques if a publisher has
funded the recording of demos, then these can be enhanced
to produce masters, thereby saving costs. If a publisher wants
to start a record label or a production company (to record
masters and license them on to a third party record label)
there are many reasons why it makes sense from a creative
viewpoint.
The
problem is whether such an arrangement would be adversely
viewed by the music industry and whether, even worse, it may
create an unreasonable restraint of trade.
It
is not possible to give a definitive answer to this question,
as a Court would have regard to all the facts of the particular
case and not just the words written on the page. An agreement
which is fair on the face of it is capable of being operated
unfairly and if it is found to be an unreasonable restraint
of trade then the artist may avoid the entire structure –
in this situation both the publishing and the recording/production
contracts. However, there are various factors that may help
prevent the relationship from being problematic.
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1 Owning a record label is expensive. The label has to
pay recording costs, plus (if the label is going to release
records itself rather than license the recordings) marketing,
distribution and sales costs. Also, without having the
recordings exploited the artist will find it hard to have
a career, so that would hardly restrain his trade unreasonably.
This is not the same situation as a record company acquiring
the artist's publishing rights cheaply to help finance
its bottom line.
2 It is normally accepted that the publisher does not
owe a fiduciary duty to the writer to enhance his career
in the same way that a manager does. A publisher who signs
a writer and subsequently offers him a recording contract
may therefore be in conflict of interest but it would
not be frowned upon to the same extent as a manager subsequently
offering his client a record or publishing deal.
3 The publisher can avoid linking the deals so that the
writer is not faced with having to sign both deals or
neither of them.
4 The publisher can keep the term of the recording contract
reasonably brief so that its obvious purpose is a launch
pad for the artist on to a major label. Alternatively,
if the publisher wants a term of medium duration, then
it can offer favourable terms as regards royalties and
release commitment. If it is operating a production company
then it can agree a favourable pay through of advances
from the third party.
5 Whether publishers would go so far as to offer a limited
retention period on masters, in the same way as they mostly
do with compositions, is the really big issue that needs
to be dealt with and is nothing less than a potential
time bomb.
These discussions are in their infancy and I believe we
can expect to see some publishers start such companies
in a relatively low-key way. This may be seen as treading
on the toes of the record companies. I rather think labels
may be happy to be relieved of some of the responsibility
of delivering recorded music to the world at large.
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