Music business model
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speech to the Paddington Regeneration Partnership


ANOTHER NEW BUSINESS MODEL?
Music lawyer Charles Law takes a look at how to avoid problems when dealing with recording and publishing rights
reproduced from MusicAlly Global Digital Briefing

Charles Law

As well as giving their writers a financial service, music publishers offer creative help too. This is particularly the case where publishers help develop new talent by giving a home to aspiring recording artists before they sign a record deal. A publisher can give artists a home and some initial funding to enable them to dedicate time to advancing their careers. They often also make available studio time for recording demos.

The problem facing artists (and publishers seeking a return on their investment) is the decreasing number of record deals being done and record labels to do them. Labels also try to sign artists nearer the date when they can launch them.

One method of developing and bringing artists to the industry's attention is the limited release of a single on a credible "taste maker" label such as Fierce Panda, Rough Trade or Animal Noise. Typically these deals are for one single only with a maximum pressing of 10,000 units. There is normally a limit of one year or less on the duration of selling rights and there is no re-recording restriction so the artist can record that title again under their full-term record deal when they sign it.

Now an idea is emerging for music publishers to be more active in their writer's recording careers. At least one major publisher is considering opening an associate company to exploit recordings. Certainly this is logical from the point of view of the recording process. With modern recording techniques if a publisher has funded the recording of demos, then these can be enhanced to produce masters, thereby saving costs. If a publisher wants to start a record label or a production company (to record masters and license them on to a third party record label) there are many reasons why it makes sense from a creative viewpoint.


The problem is whether such an arrangement would be adversely viewed by the music industry and whether, even worse, it may create an unreasonable restraint of trade.


It is not possible to give a definitive answer to this question, as a Court would have regard to all the facts of the particular case and not just the words written on the page. An agreement which is fair on the face of it is capable of being operated unfairly and if it is found to be an unreasonable restraint of trade then the artist may avoid the entire structure – in this situation both the publishing and the recording/production contracts. However, there are various factors that may help prevent the relationship from being problematic.


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1 Owning a record label is expensive. The label has to pay recording costs, plus (if the label is going to release records itself rather than license the recordings) marketing, distribution and sales costs. Also, without having the recordings exploited the artist will find it hard to have a career, so that would hardly restrain his trade unreasonably. This is not the same situation as a record company acquiring the artist's publishing rights cheaply to help finance its bottom line.

2 It is normally accepted that the publisher does not owe a fiduciary duty to the writer to enhance his career in the same way that a manager does. A publisher who signs a writer and subsequently offers him a recording contract may therefore be in conflict of interest but it would not be frowned upon to the same extent as a manager subsequently offering his client a record or publishing deal.

3 The publisher can avoid linking the deals so that the writer is not faced with having to sign both deals or neither of them.

4 The publisher can keep the term of the recording contract reasonably brief so that its obvious purpose is a launch pad for the artist on to a major label. Alternatively, if the publisher wants a term of medium duration, then it can offer favourable terms as regards royalties and release commitment. If it is operating a production company then it can agree a favourable pay through of advances from the third party.

5 Whether publishers would go so far as to offer a limited retention period on masters, in the same way as they mostly do with compositions, is the really big issue that needs to be dealt with and is nothing less than a potential time bomb.
These discussions are in their infancy and I believe we can expect to see some publishers start such companies in a relatively low-key way. This may be seen as treading on the toes of the record companies. I rather think labels may be happy to be relieved of some of the responsibility of delivering recorded music to the world at large.

 

 

 

 

 

 

 

 

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